Permanent Hair Straightening

Wake Up With Smooth, Permanently Straight Hair

What Is Signature Straight?

Signature Straight is a professional permanent hair straightening service that restructures the internal bonds of the hair to create a permanently straighter result.

Unlike temporary smoothing treatments, the treated hair remains straight after washing, swimming, exercising, and everyday wear.

As your hair grows, only the new untreated growth will return to its natural texture.

This makes Signature Straight ideal for clients wanting long-term freedom from daily straightening and styling.

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The Difference Between Straightening & Smoothing

Many clients aren’t sure whether they need a smoothing treatment or permanent straightening.

Luxury Smooth

✔ Reduces frizz

✔ Improves manageability

✔ Enhances shine

✔ Lasts 3-4 months

✔ Maintains natural movement

✘ Does not permanently straighten the hair

Signature Straight

✔ Permanently straightens treated hair

✔ Dramatically reduces styling time

✔ Eliminates most daily straightening

✔ Controls volume and texture

✔ Long-lasting results

✔ Hair remains straight after washing

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Who Is Signature Straight Suitable For?

This service may be ideal if:

• You regularly straighten your hair

• You struggle with frizz or humidity

• Your hair is naturally curly or wavy

• You want smoother, more manageable hair

• You spend excessive time styling your hair

• You want a long-term solution rather than a temporary treatment

• You want to reduce bulk and volume

Every consultation includes an assessment of your hair type, condition, colour history, and suitability.

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What Results Can I Expect?

Clients typically notice:

✓ Permanently straighter hair

✓ Significantly reduced styling time

✓ Improved manageability

✓ Less frizz

✓ Reduced volume

✓ Enhanced shine

✓ Easier day-to-day maintenance

Many clients find they can simply wash, dry, and go with minimal styling required.

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The Consultation Process

Every Signature Straight appointment begins with a dedicated consultation.

During your consultation we will discuss:

• Your hair goals

• Previous colour and chemical history

• Hair condition and suitability

• Expected results

• Maintenance requirements

• Time and investment required

• Patch testing and strand testing where required

Consultation Fee

30 Minutes | £35

Fully redeemable against your appointment when you proceed with a recommended service.

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Investment

As every head of hair is unique, pricing varies depending on hair length, density, and the amount of product required.

Short Hair

From £240

Medium Hair

From £275

Long Hair

From £312

Long + Thick Hair

From £349

A personalised quotation will be provided during your consultation.

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Product Usage

Every service includes a generous product allocation to ensure the best possible result without compromise.

Clients with particularly long, thick, high-density, or complex hair may require additional product beyond the included allowance.

Every effort will be made to advise you of any anticipated additional charges before your service begins. However, exact product usage cannot always be determined until the service is completed, and the final price may vary depending on the amount of product required to achieve your desired result.

Any additional product charges are calculated fairly based on actual usage.

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Frequently Asked Questions

Will my hair be completely straight?

Results vary depending on your starting point, but the goal is a permanently straighter, smoother, more manageable result. Suitability and expectations will be discussed during your consultation.

How long does it last?

The treated hair remains permanently straight. Only new growth will return in its natural texture.

Can I still colour my hair?

In many cases, yes. However, suitability depends on your hair history and condition. This will be assessed during consultation.

Do I need a patch test?

Some clients may require patch testing and/or strand testing before treatment.

Is it suitable for bleached hair?

This depends entirely on the condition and integrity of the hair and can only be determined through consultation and strand testing.

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Why Choose ED.03?

At ED.03 every appointment is performed by Jack Stillings on a one-to-one basis.

There are no assistants, rushed appointments, or production-line salon experiences.

Every Signature Straight service is carefully tailored to your hair type, condition, lifestyle, and long-term goals to deliver the healthiest possible result without compromising the integrity of your hair.

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Ready To Spend Less Time Styling?

Book your Signature Straight consultation today and discover whether permanent hair straightening is right for you.